The Power of Clarity in Your Brand
Today’s BBC Business news highlighted Monarch Airlines revealing its re-branding initiative. This doesn’t mean new logos and new uniforms but is more about improving the customer experience and help differentiate the business, as it operates in a highly competitive industry. Having a strong and consistent ‘Brand’ message is just as important for small business owners and links the owner, the business and the way it is perceived in its market place and beyond.Co-incidentally, I have just had a great conversation with Ruth Edwards of IMojo – who explained perfectly how she helps business owners develop simple clarity in their Brand messages.
Small business owners, often constrained by limited resources will not prioritise development of a brand and will see it usually as the creation of a logo they like.
Developing a brand that reinforces your credibility and quality of service takes working at and will add value to your business. Unfortunately, small things can undermine the strength of your image. As human beings we all make snap judgements no matter how unfair! Poor quality business cards, personal email account addresses at one end of the perception chain and a poor or inconsistent social media strategy at the other end can undermine your business reputation.
It is well worth spending time on your personal / business brand to maximise its potential for you and your business future.
Release the Power of Your Ps!
Love to hear from you – what have you done to develop your brand identity?
